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Strategise.
Capitalising
on the
Opportunity.
Brand Strategy & Positioning.
Develop a deliberate definition of a brand’s value proposition, target audience and differentiated market stance to drive long- term competitive advantage.
Business Model Validation.
Scrutinise and test a company’s value proposition, revenue streams, cost structure and target market to ensure they are viable, scalable and commercially sustainable.
Channel Strategy.
Develop a structured strategy across the appropriate channels to ensure that the brand is optimising its distribution and sales efficiently in order to reach target customers and drive maximum revenue performance.
Localisation Strategy.
The production of a localised strategy that adapts a brand’s product, messaging, pricing and operations to align with the cultural, regulatory and commercial realities of specific target markets.
Go-to-Market Strategy.
The creation of a structured plan for entering a new market or launching a product that addresses the needs of the target customer, value proposition, channels, pricing and activation tactics to grow market share and drive revenue.
Franchise Strategy.
If a brand is looking to franchise, it needs to ensure that it has the appropriate strategy in place for defining which territories they should prioritise, establishing scalable operating systems to drive controlled network growth and which helps recruit the strongest franchise partners.
With the speed at which both the retail and consumer landscape continues to evolve, it is vital retailers and consumer brands adopt a localised strategy that reflects the changing environment and consumer journey.
At Catesby, we work with retailers, CPG and DTC brands to define where they currently sit in the market, where they want to get to and the most effective route to get there. By combining our extensive experience, market insights, trend analysis and foresight, we translate complex market dynamics into practical strategies for how best to scale internationally.
We assess strategic options in the context of future trends, stakeholder priorities and funding structures, determining whether a digital-first, omni-channel or more traditional or more traditional route is most appropriate. The result is a clear roadmap that outlines how to enter or scale in a market, which channels to prioritise and how to build awareness and engagement to drive sales and market share.
Our strategies are underpinned by rigorous research, local expertise and a detailed understanding of the evolving consumer journey to provide the clarity and direction needed to help solve our client’s needs and unlock and sustainable growth.
Our services include: